Case study:

Handmade with love

mayfield_logo


Libris automates product information for artisan bakery

Overview

Mayfield Farm Bakery’s tag line – handmade with love – describes their delicious homemade breads, cakes and pastries, but could equally represent their intelligent new PIM system, carefully crafted and custom-built for them by Libris Systems.

Investing in the future brand

When Mayfield wanted to refresh their brand and update their website, they decided to introduce an online ordering facility for customers. Their huge popularity meant that sometimes customers would come along to the bakery shop to buy their favourites only to find that they had been beaten to it and their first choice six seed bloomer had sold out! An automated pre-order facility that had the potential to grow with the business would help them meet customer demand, add value and future-proof their organisation.

Key objectives

  • Centralise growing amounts of product data
  • Feed up-to-date info straight to website for best customer experience
  • Facilitate simple updating of product info from central source
  • Generate data to inform future product lines and help direct business growth

Mayfield’s adoption of our PIM system has proved a great success. It has enabled them to auto-update their website with new product information – recipes, ingredients, stock – quickly and easily.

Introducing Libris PIM to Mayfield Farm Bakery

Having consulted on Mayfield’s e-commerce business strategy, we knew that they needed an uncomplicated system that would enable them to input new product info quickly and easily, secure in the knowledge that these updates would be fed automatically to their website. Mayfield pride themselves on using only the best locally sourced ingredients and, as such, details of their products and ingredients can change frequently – being able to update these in just a few minutes on a daily basis optimises their customer experience and enables them to better target their internal resources.

Key benefits

  • Product info can be updated live and in real time
  • Internal resources are optimised through pre-order facility
  • Time savings generated enable staff to create more product
  • New users of the PIM can be trained in under an hour – no specialist skills are required

Product automation leads to fresh bread and cakes

Mayfield’s adoption of our PIM system has proved a great success. It has enabled them to auto-update their website with new product information – recipes, ingredients, stock – quickly and easily, and customers are now able to shop and collect their favourites before they sell out. Streamlining the ordering and, therefore, the baking process means that the bakery can focus on giving customers what they want and, crucially, can invest more time their passion – creating and traditionally baking more delicious artisan bread and cakes.

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